We support marketing project implementation to promote products and services by creating high-value strategies for our clients.
East Analytics’ Marketing Division is a group of skilled consultants in business development, advertising, product development, branding, design, and web development. We have extensive experience working with clients in Europe, the United States, Japan, and South Korea. Each project involves trusted experts who specialize in a particular market.
Meet the Team
Aleksandra holds a BA in International Management (Kozminski University) and a Postgraduate in Trend Research (IED Barcelona). Over the past decade, she has gained experience in the creative industry in Milan, London, Barcelona, and Tokyo.
East Analytics is a partner for her boutique consulting agency WAS RAW, which operates between Tokyo and Warsaw.
Aleksandra is a lecturer of Bachelor in Management and AI at Kozminski University.
Rafał holds a degree in Production Engineering. He gained experience first in logistics and then in the advertising industry. He has won 30 prestigious awards.
At East Analytics, Rafał uses the experience he gained working with clients from Poland and abroad.
Rafał’s passion is music. He is a DJ and project manager organizing workshops and events.
Piotr Nowak
Head of Digital Technology
Piotr is an online technology expert with almost two decades of experience. His specialty is managing client relationships with tech teams, ensuring that both sides understand each other and are pushing the project in the same direction. He owns Nopio, East Analytics’ website design and development partner.
Piotr holds a Master of Science degree in Information Technologies. Over his career, he worked for companies from many industries, such as Media, PR, Publishing, Apparel, Medical, Insurance, Tech, and Management, and from all over the world.
At East Analytics, Piotr uses his experience to provide clients with the best-fit digital experience for their endeavors.
Piotr is a motorcycle and car enthusiast who loves to travel using his toys.
Nic Bartlett
Head of Digital Design
With 20 years of experience as a Creative Director, Nic specializes in working with startups and ambitious companies to develop exceptional digital products and brands. His expertise lies in leveraging the power of design and technology to help businesses achieve their online goals.
With a deep understanding of the symbiotic relationship between design and business success, Nic has earned a reputation for seamlessly merging artistry and strategy. He navigates the ever-changing digital landscape with finesse, translating complex ideas into captivating visual narratives that captivate audiences and drive results.
Collaboration is at the heart of his approach. By diving deep into each client’s unique vision and aspirations, he forges creative partnerships that fuel innovation and propel them toward extraordinary outcomes. Nic takes pride in delivering not just a product but an experience that embodies the brand’s essence and resonates with its target audience.
Richard Graney
Head of SEO
Richard is an exceptional SEO expert who specializes in optimizing websites for maximum visibility. With his strategic planning and technical proficiency, he has helped numerous brands achieve top search rankings. As our Head of SEO, he leads our data-driven initiatives, ensuring our clients maintain a strong and competitive online presence.
Networking
Our specialist team works closely with partners in Asia to organize every aspect of the process, ensuring tangible benefits for our clients and helping them achieve their expansion goals.
Przemek Sobócki
Art Direction & Strategy
Reiko Sakai
Media & PR
Akifumi Sakurai
Market Research
Miwa Kakuta
Design Research
What We Do
Our expertise and working method
We create trend analyses to know how things are and how they will be. We are skilled practitioners of creative activities. Our mission is to translate market knowledge into an implementation tailored to reality while ensuring that it is attractive and stands out from the competition.
Our Capabilities
Fact-based creativity
We use trend analysis to discover new business opportunities and create impactful strategies tailored to each marketing project. Our focus on functional and aesthetically pleasing solutions ensures top-quality deliverables that help drive our clients’ success.
Knowledge-based solutions
The specific strategy that directly addresses various business considerations is the core of our activity. We create customized strategies to meet the unique needs of different markets and companies. The diverse expertise of our experts allows us to solve complex challenges with proven methods.
Experience-based operations
With our expertise in marketing campaigns, we aim to assist our clients in maximizing the profitability of their ventures. We design our strategies to address our clients’ critical areas of interest so that their products and services reach consumers who understand and need them.
Market-oriented digital properties
Every strategy needs timely, accurate, and quality execution. Our team specializes in creating truly unique websites and digital experiences that combine the client’s endeavor’s strategy, content, brand, and soul. All that with technological perfection and ease of use for content editors.
Selected Projects
POCKET BATH
Rebranding Strategy & Execution
Wash Innovation develops water-saving devices. Their Pocket Bath device, a 3 in 1 portable hygiene system, has received multiple patents worldwide. We conducted market research to ensure its success in the Japanese and Taiwanese markets. Through collaboration between Polish and Japanese scientists, strategists, and designers, we prepared branding materials and images in Kamakura that attracted customers’ attention.
NOWA HUTA
Communication Strategy & Pitching Materials
We prepared promotional and pitching materials in Japanese for Kraków Nowa Huta Przyszłości S.A. Our Polish-Japanese team emphasized the cultural significance of the project’s revitalization and investment opportunities. The company aims to develop the district’s social, functional, and infrastructural aspects, creating an attractive urban unit for investors, the community, and tourists.
QX CONTROL
Rebranding Strategy & Execution
Our multinational team rebranded Qx Control and developed B2B promotional materials in English, Chinese, and Polish. We created a new visual language that conveyed the company’s unique value proposition. The professional image highlighted Qx Control’s customized solutions. We provided culturally tailored content and emphasized the economic benefits of their innovative control system.
NEW JAPANESE LIFESTYLE
Strategic Report
We conducted trend and market research for a confidential client in the lifestyle industry, focusing on premium product clientele in Japan and South Korea. Our report analyzed current design trends, hospitality preferences, popular drinks, and trendy spots in Tokyo. We compared older consumers with newer ones and found a preference for simplicity and experiences over luxury culture.
Butler/Till
Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. Nopio provided them with a successful rebrand and website rebuild on an extremely short timeline. The project included brand updates, content creation, design, development, and training webinars. The cherry on the cake was using tasteful, well-balanced content animations. The project ended, as planned, just before the annual stakeholders’ meeting, where it was very well received.
Fathom
Fathom is a global leader in water risk intelligence. They provide clients and partners with market-leading flood models based on the ever-advancing frontiers of scientific research in the face of increasing challenges posed by climate change. They entrusted Nopio with a brand refresh and a new website build. The challenge in the process was that despite being a highly tech, and academic company, the brand is quirky and not corporate. The project was a great success, and the results set the client up for future growth and expansion. For the project, Nopio provided Fathom with Brand Refresh, Website and Marketing Materials Design, Office Design, and Web Development. Furthermore, since then, is maintaining the company’s overall digital presence.
Genea
Genea is a cloud-based PropertyTech solution for the modern era. Its software works with most existing real estate hardware and automates Access Control, Overtime HVAC management, and streamlining Submeter Billing. They approached Nopio with a request to merge in the newly acquired smaller brand and create an entirely new website that would allow the enhanced business to flourish. The original request was not to touch the original Genea brand, but throughout the project, Nopio managed to convince the client to refresh the brand so it fits the requested high-end corporate vibe. Besides the brand refresh, Nopio provided copywriting, web design, and development, as well as ongoing maintenance of all digital properties.
Erlang Solutions
Erlang Solutions is the world-leading expert at building resilient, fault-tolerant, and massively scalable distributed systems. They engaged Nopio to complete an unfinished project, where only the rebranding phase was completed. Nopio’s team made the newly crafted brand into a website that showed the client’s capabilities, extensive community, and market reach. Thanks to the tried and tested design and development process, the client can manage their website almost entirely independently, with little tech support from Nopio.
Clients
