We precisely identify opportunities and challenges, building comprehensive strategies for our clients.
Consulting
We have worked on international markets for years and perfectly understand their mechanics. We draw on the knowledge of experts working there daily, which enables us to
operate seamlessly. We do our best to learn about our client’s business model, which allows us to adapt their company to the target market environment. We provide analyses considering market characteristics and client’s needs.
We identify the SWOT of clients’ products considering the competitors’ portfolios and the cultural and economic profile of local consumers. We make recommendations for solutions
aimed at developing competitive advantages in market niches. We can use CAWI/CATI methods and focus groups to determine consumer preferences accurately.
We create a tailored entry strategy for a specific market, addressing its characteristics, local legal, economic, and technological environments, competitors’ profiles, and client capabilities.
Investments
At the client’s request, we will look for an investor for the development and internationalization of the company.
Marketing
Marketing, Communication, and PR in Target Markets
Empowered with the strategy and conclusions from the analysis of target markets'
potentials, we implement comprehensive marketing activities to adapt the product/service
to the expectations of a given market. It ranges from localizing existing packaging, sales support materials, presentations, and online profiles, to creating new branding and products dedicated to a particular market. As a next step, we can develop a communication and PR
strategy and outsource and oversee its execution to local specialists from our verified contacts network.
Stages of Implementation in Local Markets
The analysis aims to determine the potential of existing marketing assets: branding, packaging, descriptions, and offline and online advertising materials. Based on this, it is possible to determine whether particular materials meet the quality criteria for a given market and whether it is enough to translate them, or whether a more in-depth localization is required, along with aesthetic adaptation that fits in with local cultural codes.
Based on the path chosen, translations are commissioned, or a comprehensive branding/rebranding process is implemented. Depending on the context, it can be done in our network of domestic subcontractors or in the target market. For the implementation of
new materials, the conceptual stage is supported by desk research, trend analysis, and a database of references for close categories and contextually matching products/services. We can submit the effect of our work to a focus group study before implementation.
After defining and embedding the product/service in the local context, we develop a plan for communication, advertising, and PR activities tailored to the client’s capabilities and needs and agreed upon with local sales representatives/distributors. Local entities that cooperate with us permanently or new specialized entities familiar with the specifics of a
particular industry will be responsible for their implementation. We can continuously supervise the implementation process and campaign activities.
